{"product_id":"loma-violet-shampoo-12-fl-oz","title":"LOMA Violet Shampoo 12 fl oz – Purple Toning Shampoo","description":"\u003cp\u003eLOMA Violet Shampoo 12 fl oz is a purple toning shampoo designed for blonde, gray, silver, highlighted, and lightened hair. Its violet pigments help neutralize the appearance of unwanted yellow and brassy tones while gently cleansing the hair and scalp for a brighter, cooler-looking finish.\u003c\/p\u003e\n\n\u003cp\u003eIdeal for maintaining cool-toned blonde, silver, and gray hair between salon visits, LOMA Violet Shampoo combines cleansing with targeted toning care. Regular use as needed helps refresh the appearance of blonde and lightened hair while keeping it clean, manageable, and beautifully polished.\u003c\/p\u003e\n\n\u003ch2\u003eBenefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003ePurple toning shampoo for blonde, gray, silver, and lightened hair\u003c\/li\u003e\n\u003cli\u003eHelps neutralize unwanted yellow and brassy-looking tones\u003c\/li\u003e\n\u003cli\u003eHelps maintain cooler, brighter-looking hair color\u003c\/li\u003e\n\u003cli\u003eGently cleanses the hair and scalp\u003c\/li\u003e\n\u003cli\u003eIdeal for blonde, highlighted, and lightened hair\u003c\/li\u003e\n\u003cli\u003eHelps refresh the appearance of gray and silver hair\u003c\/li\u003e\n\u003cli\u003eSupports a cleaner, brighter-looking blonde finish\u003c\/li\u003e\n\u003cli\u003eIdeal for maintaining salon color between appointments\u003c\/li\u003e\n\u003cli\u003eCan be incorporated into a regular toning hair care routine\u003c\/li\u003e\n\u003cli\u003eProfessional LOMA hair care\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eSuggested Use\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eWet hair thoroughly.\u003c\/li\u003e\n\u003cli\u003eApply an appropriate amount of shampoo to the hair and scalp.\u003c\/li\u003e\n\u003cli\u003eMassage gently to create a lather and distribute evenly.\u003c\/li\u003e\n\u003cli\u003eLeave on according to the directions on the product packaging and desired toning effect.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly.\u003c\/li\u003e\n\u003cli\u003eFollow with LOMA Violet Conditioner for additional toning and conditioning care.\u003c\/li\u003e\n\u003cli\u003eUse as needed to maintain cool, bright-looking tones.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eWhy You'll Love It\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eCombines cleansing and violet toning in one easy step\u003c\/li\u003e\n\u003cli\u003eHelps reduce the appearance of unwanted warm and yellow tones\u003c\/li\u003e\n\u003cli\u003eIdeal for maintaining blonde, gray, silver, and highlighted hair\u003c\/li\u003e\n\u003cli\u003eHelps keep cool-toned hair looking fresh between salon visits\u003c\/li\u003e\n\u003cli\u003ePairs perfectly with LOMA Violet Conditioner for a complete toning routine\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eLOMA Violet Shampoo 12 fl oz provides cleansing and violet-toning care to help blonde, gray, silver, highlighted, and lightened hair look cooler, brighter, and beautifully refreshed. \u003cstrong\u003eProfessional salon hair care product.\u003c\/strong\u003e\u003c\/p\u003e","brand":"LOMA","offers":[{"title":"12 fl oz","offer_id":46123191009340,"sku":"119025","price":13.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0664\/9639\/7372\/files\/lomavioletshampoo12oz.jpg?v=1788395225","url":"https:\/\/ishampoos.com\/products\/loma-violet-shampoo-12-fl-oz","provider":"iShampoos.com","version":"1.0","type":"link"}