{"product_id":"seven-rinzu-helio-violet-conditioner-purple-toning-conditioner-copy","title":"SEVEN Rinzu Helio Violet Shampoo for Blonde Hair 32 fl oz – Purple Toning Shampoo","description":"\u003cp\u003eSEVEN Rinzu Helio Violet Shampoo is a purple toning shampoo designed for blonde, highlighted, silver and gray hair. Violet pigments help neutralize unwanted yellow tones while cleansing the hair, maintaining a cooler, brighter-looking blonde finish.\u003c\/p\u003e\n\n\u003cp\u003eThis 32 fl oz professional-size shampoo is ideal for maintaining blonde and silver tones between salon appointments. Its violet-toning action helps reduce the appearance of brassiness caused by fading and environmental exposure without requiring an additional hair color service.\u003c\/p\u003e\n\n\u003ch2\u003eBenefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eViolet pigments help neutralize unwanted yellow tones\u003c\/li\u003e\n\u003cli\u003eDesigned for blonde, highlighted, silver and gray hair\u003c\/li\u003e\n\u003cli\u003eHelps maintain cool, bright-looking blonde shades\u003c\/li\u003e\n\u003cli\u003eCleanses hair while providing violet toning\u003c\/li\u003e\n\u003cli\u003eSupports maintenance of salon blonde and silver color\u003c\/li\u003e\n\u003cli\u003eProfessional 32 fl oz bottle\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eSuggested Use\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eApply to wet hair and massage gently into the hair and scalp.\u003c\/li\u003e\n\u003cli\u003eDistribute evenly through the lengths and ends.\u003c\/li\u003e\n\u003cli\u003eAllow the violet pigments to work according to package directions.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly.\u003c\/li\u003e\n\u003cli\u003eFollow with SEVEN Rinzu Helio Violet Conditioner or another suitable conditioner.\u003c\/li\u003e\n\u003cli\u003eUse as needed to maintain cool tones. Test on a small section first if hair is highly porous.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Seven 7","offers":[{"title":"32 OZ","offer_id":67635144982588,"sku":null,"price":73.55,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0664\/9639\/7372\/files\/859216001970.jpg?v=1791468588","url":"https:\/\/ishampoos.com\/products\/seven-rinzu-helio-violet-conditioner-purple-toning-conditioner-copy","provider":"iShampoos.com","version":"1.0","type":"link"}