How do I pick the best Joico shampoo and conditioner for my hair type and goals?

Joico makes it easy to find the perfect hair care routine! To choose the right products, start by identifying your top hair concern. For repairing damage and breakage, try K-Pak (restructuring) or Defy Damage (bond protection). For color-treated hair, Color Endure (for longevity) or Color Balance (for toning) will help maintain your shade. Looking for hydration? HydraSplash is great for fine/medium dry hair, while Moisture Recovery gives intense moisture for thick or very dry hair. If you're blonde, Blonde Life will brighten and protect your tone. Pick your shampoo and conditioner based on your main needs, and don’t forget you can mix and match with Joico’s masques and leave-in treatments for even better results!

Are Joico products safe to use on colored, highlighted, or chemically-treated hair?

Absolutely! Joico’s hair care lines are specially designed to protect and prolong colored and chemically-treated hair. Many Joico shampoos and conditioners, like Color Endure, Defy Damage, and Blonde Life, have advanced color-protecting ingredients and UV filters that help keep your color vibrant and prevent fade. They’re also sulfate-free or very gentle—so no need to worry about stripping your color. You can use Joico whether your hair is colored, permed, relaxed, keratin-treated, or all of the above!

How often should I use Joico treatments and masques in my routine?

For best results, use your chosen Joico shampoo and conditioner every wash. Add a Joico treatment or masque, like K-Pak Reconstructor or HydraSplash Hydrating Gelee Masque, 1-2 times per week depending on your hair’s needs. Damaged or very dry hair can benefit from weekly intensive hydration or strengthening. Simply swap your regular conditioner with the masque, leave it on for the recommended time, then rinse thoroughly. Overusing protein treatments isn’t necessary—stick to once a week unless your hair is seriously damaged.

Can Joico hair care actually repair damaged hair, or is it just temporary smoothing?

Joico is famous for its salon-quality bond-building and keratin technologies! Products like K-Pak and Defy Damage work inside the hair shaft to rebuild bonds and strengthen from within, so you get real, noticeable restoration—not just surface smoothing. With consistent use, you’ll see less breakage, more resilience, and healthier hair over time. For ongoing damage recovery, combine the matching shampoo, conditioner, weekly treatment, and a protective leave-in like Defy Damage Shield.

What’s the best Joico routine for protecting my hair from heat styling and environmental damage?

To shield your hair from heat, UV, and pollution, start with Defy Damage shampoo and conditioner—they contain SmartRelease Technology for bond protection. After washing, apply Defy Damage Protective Shield to towel-dried hair before blow-drying or using hot tools. This lightweight leave-in defends against high temps and environmental stressors. For extra styling control and volume, use JoiWhip mousse or JoiFull Volumizing Styler. Always finish with a Joico heat protectant before any iron work for optimal protection and shine!