Aveda Be Curly Advanced Shampoo 8.5 oz is a professional sulfate-free moisturizing shampoo specially formulated to gently cleanse, hydrate and strengthen naturally curly, coily and wavy hair. Its rich, creamy cleansing formula removes everyday impurities and styling product buildup without stripping essential moisture, helping curls maintain their natural softness and definition. Powered by Aveda's vegan curl-strengthening peptide blend derived from plant proteins, this nourishing shampoo helps support vulnerable strands while improving manageability and shine. Ideal for curl patterns 2A through 4C and fine, medium or thick hair, it provides a gentle foundation for a complete curl care routine.

Part of the Aveda Be Curly Advanced collection, this plant-powered shampoo features Hydrolyzed Pea Protein, Hydrolyzed Vegetable Protein and Kokum Seed Butter to help condition, nourish and strengthen curly hair. Sunflower Seed Oil and Glycerin provide additional moisture-supporting benefits while the sulfate-cleanser-free formula helps maintain softness during washing. When paired with Aveda Be Curly Advanced Conditioner, the system helps reduce frizz and protect curls against humidity while enhancing definition and natural shine. Made with 94% naturally derived ingredients, this vegan, silicone-free and Leaping Bunny approved shampoo features Aveda's refreshing Pure-Fume aroma with lemon, bergamot, orange and botanical essences.

Benefits

• Gently cleanses naturally wavy, curly and coily hair
• Removes styling product buildup without stripping essential moisture
• Features a creamy, sulfate-free cleansing formula
• Helps replenish hydration for softer, manageable curls
• Contains a vegan curl-strengthening peptide blend
• Features Hydrolyzed Pea Protein for strengthening support
• Contains Hydrolyzed Vegetable Protein to help support vulnerable strands
• Enriched with Kokum Seed Butter for nourishing conditioning
• Includes Sunflower Seed Oil and Glycerin for moisture-supporting care
• Helps enhance natural curl definition and shape
• Supports smoother, healthier-looking curls and coils
• Helps reduce frizz when used with Be Curly Advanced Conditioner
• Improves hair manageability and natural shine
• Suitable for curl patterns 2A through 4C
• Suitable for fine, medium and thick hair
• Formulated with 94% naturally derived ingredients
• Vegan, silicone-free and Leaping Bunny approved
• Features a refreshing botanical citrus aroma with lemon, bergamot and orange

Suggested Use

• Wet hair and scalp thoroughly with lukewarm water.
• Dispense an appropriate amount of Aveda Be Curly Advanced Shampoo into your palms.
• Apply directly to wet hair and scalp.
• Massage gently with your fingertips to cleanse the scalp and roots.
• Work the creamy shampoo through the lengths of the hair.
• Use gentle motions to avoid unnecessary friction and tangling.
• Add a small amount of water as needed to distribute the shampoo.
• Rinse thoroughly until all shampoo has been removed.
• Repeat cleansing if additional buildup removal is needed.
• Follow with Aveda Be Curly Advanced Conditioner for moisture and detangling.
• For very dry curls or coils, follow with an appropriate intensive conditioning masque when needed.
• Gently squeeze excess water from the hair after conditioning.
• Apply a suitable curl primer or styling cream to enhance natural curl definition.
• Allow hair to air-dry or diffuse as desired.