Joico Color Intensity Eraser is a professional color-removal formula designed specifically to lift direct dyes and semi-permanent hair color from pre-lightened hair. It removes unwanted fashion shades in 30 minutes or less, helping prepare hair for its next color transformation.

Enriched with K-PAK Keratin proteins, the creamy, drip-free formula helps condition and protect the hair during the lifting process. It can be mixed with water or 10- or 20-volume developer depending on the shade and level of removal required.

Benefits

• Removes direct dyes and semi-permanent hair color
• Works in 30 minutes or less
• Helps prepare hair for a new color application
• K-PAK Keratin proteins help condition and protect during lifting
• Creamy, drip-free consistency for controlled application
• Can be used for targeted color removal
• Suitable for professional color-correction services

Suggested Use

• Mix one full packet with 3 oz of water or 10- or 20-volume developer.
• Apply with a color brush only to pre-lightened hair treated with direct dye or semi-permanent color.
• Process at room temperature for up to 30 minutes, checking every 5 minutes.
• Rinse thoroughly and shampoo with a color-safe shampoo.
• Always perform a strand test before application.
• Do not use more than once within a 24-hour period.