Joico Color Intensity Eraser is a professional color remover formulated to help lift and reduce direct dye pigments from pre-lightened hair. It works to fade stubborn fashion shades while leaving hair feeling conditioned and ready for re-toning or recoloring.

Erase with Ease. Color Intensity Eraser lifts direct dyes and semi-permanent color in 30 minutes or less. Color-obsessed clients can now change their custom color quickly and easily while leaving locks gleaming with healthy-looking condition! In 30 minutes or less, this brilliant K-PAK Keratin-enriched formula lifts direct dyes, leaving hair joi-fully ready for its next color transformation.

Benefits:

• Targets and reduces vivid/direct dye pigments
• Lifts semi-permanent color in 30 minutes or less
• K-PAK Keratin-enriched formula conditions and strengthens
• Helps create a cleaner canvas for re-coloring
• Leaves hair softer, shinier, and ready for the next transformation

Suggested Use:

• For professional use only; perform a strand and patch test
• Mix and apply following the manufacturer’s directions
• Process visually until desired reduction is achieved (up to 30 minutes)
• Rinse thoroughly, cleanse, and condition
• Tone or recolor as needed based on the target result